Wisconsin Dairy Shows Information

The Wisconsin Dairy Show Series encompasses the all-breeds Wisconsin Dairy Showcase (Midwest National Spring Shows), Wisconsin Holstein District Shows, Wisconsin Summer Championship Shows for the Holstein, Red & White and Jersey breeds and the Midwest Milking Shorthorn and Ayrshire Summer Shows. See below for more information about upcoming shows.

Wisconsin Dairy Showcase

April 24-28, 2024 | Alliant Energy Center
Wisconsin Dairy Showcase logo
Tentative Show Schedule

Wednesday, April 24: Move-in

Thursday, April 25:  Move-in and check-in

Friday, April 26, 3 p.m.:  Red & White cow show and full Guernsey show

Saturday, April 27, 8 a.m.:  Red & White heifers and full Brown Swiss show;

Saturday, April 27, 1 p.m.:  Jersey and Ayrshire shows

Saturday, April 27,  6 p.m. (or 15 min. following conclusion of breed shows): Badger Dairy Club Showmanship Contest

Sunday, April 28, 8 a.m.:  Holstein show

Sunday, April 28, approx. 10:30 a.m.: Milking Shorthorn show (split ring)


Camping is available on the grounds for $30 per night. All camping is self-registration and will be on Willow Island on a first come, first served basis. All campers must be parked in this area and registered with AEC.


Area Hotels

Clarion Suites at Alliant Energy Center  |  2110 Rimrock Rock Road   |  Madison, WI 53713  |  608-284-1234

Comfort Inn Madison  |  722 John Nolan Drive  |  Madison, WI  |  608-255-7400

Super 8 Hotel – Madison South  |  1602 W Beltline Hwy  |  Madison, WI 53713  |  608-571-6180

Americinn Monona  |  101 W Broadway  |  Monona, WI 53716  |  608-467-4791

Avid Monona  |  900 W Broadway  |  Monona, WI 53716  |  608-957-7600

Badger Dairy Club Showmanship Contest

The Badger Dairy Club will be hosting a Showmanship Contest for all junior exhibitors on Saturday, April 27 at 6 p.m. There will be 4 divisions: Peewee, Junior (9-12), Intermediate (13-16) and Senior (17 & older). The ring will be split, with 2 divisions running at a time starting with Peewees and Seniors at 6 p.m.

Junior Exhibitors may register ringside up until 10 a.m. on Saturday, April 27.  Pre-registration available here: https://forms.gle/EGKVNZ7yPBSYfK1HA

If you have any questions, please reach out to BDC Outreach Officer, Lauren Breunig at (608) 963-7251.

Thank you to our 2024 sponsors!

Shows are not possible without the generous support of our sponsors! If you are interested in supporting the show series, contact EmmaRae Brown at 800-223-4269 ext. 3 or emmaraeb@wisholsteins.com.

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Agromatic Inc. & AgroAir


CP Feeds

Johnson Tractor

Kemin Animal Health

Lake Ridge Bank

Lodi Veterinary Service

Matt Ubersox Agency Inc.

Priority IAC

United Cooperative